LifeLock CEO loses grip on his identity

This fine, all-American, Al Gore lookalike is Todd Davis, CEO of identity-theft-prevention company LifeLock, Inc. Sound familiar? Here's another clue: his social security number is 457-55-5462. Yep, this is the guy who published his SSN on many-a billboard, to demonstrate his company's amazing service.

As I, and others at the time quipped, yeah, that'll work.

Let's gloss over the FTC's $12 million fine, which Ray Stern described as "all the cash LifeLock had on hand." And we'll skip by the pending class-action settlement, in which LifeLock proposes to pay out substantial sums while admitting no wrongdoing.

As Ray Stern revealed last week in The Phoenix New Times, Davis actually had his identity stolen "at least 13 times since 2007." The implication being that it was probably more than 13, but, well, isn't that bad enough?